Building funnels

Map the steps to booking and see where visitors drop off.

Jerett PattersonJerett Patterson
Last updated July 31, 20263 min read
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  • Growth
  • Scale
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A funnel is the set of steps a visitor takes toward a goal, such as going from your homepage to a service page to starting a form. A funnel shows how many people make it through each step and where they fall away.

Build your own

You choose the steps that matter for your practice. Add each step in order, and Mederi Sentinel shows the share of visitors who continue and the share who leave.

Funnel creation example

What to do with it

The biggest drop is usually the biggest opportunity. If most people leave right before starting a form, that step is worth a closer look, perhaps with a heatmap or a few replays.

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