Reading heatmaps

A heatmap turns lots of visits into a single picture of how a page is used. Warm areas show where people focus their attention, and cooler areas show what they skip.

Types of heatmap

• Click maps show where people tap or click.

• Move maps show where they move around the page.

• Scroll maps show how far down the page they get.

What to look for

Look for important buttons that stay cool, or content that sits below the point where most people stop scrolling. Both are signs that something worth seeing is being missed.